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Marketing CD recognized as ‘most innovative'

January 13, 2001|By ANTHONY LONGORIA, Staff Writer

BRAWLEY — The Internet has become more than a household fixture; it has become a voguish new way of doing business.

Recognizing this, the Brawley Economic Development Commission and the Brawley Chamber of Commerce have incorporated multimedia technology and the Internet into their marketing campaigns.

After a year-long effort to pull together the presentation, the Brawley Economic Development Commission, a subsidiary of the Brawley chamber, released a multimedia CD-ROM presentation to show what Brawley has to offer to potential business and industry.

The multimedia presentation is one part of an entire portfolio package the BEDC sends to prospective developers as part of the commission's development attractions efforts.


The CD-ROM features a wealth of contact information and resources such as photos, maps, demographics and descriptions of services provided in the area. In addition, video presentations by various local officials including state Sen. Dave Kelley and Congressman Duncan Hunter are featured in the presentation.

According to Cindy Stillman, CEO of the BEDC, a presentation such as this can compete with, if not surpass, other presentations developers receive from other areas.

"[The CD-ROM] shows a level of professionalism that is expected in larger metropolitan areas," said Stillman. "It shows that we have a way of getting things done, that we're up with technology."

Several local agencies participated and funded the project, which can be edited and personalized by other local agencies to suit their individual needs.

Rutter Media assisted with video production while Dynamic Corridor created and oversaw production of the CD-ROM.

An entirely local team collaborated to create the presentation, a collaboration Stillman says is needed for such presentations.

"We have the local talent here. It exists here locally," said Stillman. "Especially at a chamber, we should be encouraging local resources.

The Imperial Irrigation District and the city of Brawley sponsored the project.

The CD-ROM received the marketing excellence award from the California Trade and Commerce Agency last September for being the "most innovative marketing tool" and was featured in a fall issue of Business Facilities magazine.

Also keeping up to date with technology, the Brawley chamber has introduced its new "E-Commerce" marketplace service through its Web site.

Through its "E-Member" program, the chamber is offering Web site hosting and advertising on the World Wide Web through its own Web site.

Members can purchase Web sites hosted by the chamber's Web site. Those sites can feature several options including domain registration, banner ads, vanity emails and even tracking software.

"We have about a dozen ‘e-members,'" said Stillman, also executive director of the Brawley chamber.

The Web site had 30,000 hits between January and August of last year, said Stillman.

A total of 197 unique visitors viewed the site between Dec. 24 and Jan. 3.

The Web site is the first of its kind in Imperial County and California.

Stillman said both the BEDC and the Brawley chamber take pride in being the local front-runners in the incorporation of electronic media and the Internet for marketing campaigns.

The chamber of commerce expects to release a CD-ROM similar to the BEDC's sometime soon.

Those interested in reviewing the BEDC's CD-ROM can purchase one from the BEDC for a nominal fee and are invited to visit the related Web site at

For more information on the Brawley chamber "e-commerce" marketplace visit the chamber's Web site at

Staff Writer Anthony Longoria can be reached at 337-3452.

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