Not too long ago, the Imperial Valley lost an opportunity to have a regional mall primarily due to a lack of cooperation.
The Imperial Valley Joint Chambers of Commerce has shown that cooperation is alive in the Valley.
Business Showcase 2001 was sold out for the second straight year despite additional space being added. Not only did it bring more than 130 businesses for networking and as an introduction to the community, it showed a Valley-wide cooperative effort could be a success.
And quite a success it was. The joint chambers estimate that 3,000 people attended the event, and we think that number is conservative. For the entire four-hour run, the Preble Building at the Imperial Valley Expo was packed.
For those attending the event, it was a nice opportunity to learn about services available, see what new features and products local businesses have to offer, and, of course, to get some free stuff. Most businesses gave away promotional material and a number of restaurants and grocery stores provided free samples throughout the evening.