A close look at today's Imperial Valley Press will reveal a change — we've trimmed our printed width by nearly 1 and a half inches.
In an effort to combat the escalating costs of newsprint and join in what has become our industry's standard, the Imperial Valley Press has reduced the printed image on each page from 13 inches across to 11.625 inches.
The length of the newspaper's printed image, however, will remain the same.
Said Press Editor and Publisher Dave Leone: "We'll print all the news, all the advertising on a little bit smaller web. All the consumer will see is a little bit less white space.
"There is no reduction in the content the consumer is getting," he said.
Leone added most newspapers servicing nearby areas, from the San Diego Union-Tribune and the Los Angeles Times, to the Palm Desert Sun and the Yuma Daily Sun, have already switched to the smaller width.