Imperial Valley leaders finally appear serious about doing what it takes to bring in industry and diversify the economy and spark job creation. More than ever there seem to be organized efforts fueled by regional unity to bring about development.
This week there were signs of what the effort can accomplish. On Wednesday the Imperial Valley hosted the California-Mexico Border Economic Summit, which attracted officials from both sides of the border to talk about the issues that tie the sides together. The message of that summit was specific. The Imperial and Mexicali valleys are connected despite being separated by an international border. There is much that can be accomplished if both sides work together to promote the two valleys as a single region.
On Thursday NAFTASHO was staged in Mexicali. NAFTASHO is an annual event that allows businesses on both sides of the border to show what they have to offer. The goal is to attract industry by showcasing the region. And the fact is the region has much to offer industry and there is a way for Mexicali and the Imperial Valley to help each other draw that business.