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Brawley throwing ‘Block Party'

April 04, 2001|By DARREN SIMON, Staff Writer

BRAWLEY — The 500 and 600 blocks of Main Street here will be closed off Friday night for the "Taste of Culture Block Party" showcasing the effort to revitalize Brawley's downtown.

The block party is one of a series of events in downtown as efforts to renovate the area move forward.

The event will be from 5 to 9 p.m. and will feature international food booths and entertainment ranging from reggae to blues to folklorico dancing.

The event is being organized by the promotions committee of the Main Street revitalization effort.

Chamber of Commerce officials said they are hoping thousands will attend the block party to see what downtown has to offer and to learn about its future.

For more than a year, local business leaders and chamber officials have been working to obtain a California Main Street Program state designation. With such a designation, Brawley's downtown could tap into state resources to help with the revitalization.


To obtain that designation the chamber and area business leaders formed committees to work on different elements. Those committees are addressing such issues as the promotion of downtown, a redesign and the economics involved in the revitalization.

The committees are working toward 3-, 5- and 10-year plans to bring change to Brawley's downtown.

Chamber officials have said the goal is to attract business and more entertainment and to return to a time when downtown was an area where families would come to spend a day.

They have said they would like to see the downtown area become a tourist attraction for people outside the Imperial Valley.

Staff Writer Darren Simon can be reached at 337-4082.

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