Where are you now? Where will you be in 10 years? How will you get there?
These were just some of the questions Imperial Irrigation District directors and department managers asked and tried to answer during a strategic planning meeting Thursday.
Less than two years old, the district's strategic plan is an effort to identify, prioritize and budget for company goals.
"Certainly not rocket science, it's the application of common sense, keeping everybody on the same goals," said Arn Lahde, special assistant to the general manager and facilitator of the meetings.
The eight main goals include continually improving services to meet customer needs, strengthening and improving employee/employer relations and upgrading facilities.
The group spent much of Thursday morning trying to word a vision statement specific enough to have meaning yet broad enough to encompass IID's conception of itself in the future.