Bill Blair, chief executive of the Imperial Valley Expo in Imperial, has been appointed to a two-year term on the Western Fairs Association board of directors and its newly created subsidiary, the California Fairs Alliance.
WFA is a nonprofit trade association serving the fair industry throughout the United States and Canada. Its subsidiary, the CFA, was created last year to specifically address the unique needs of California fairs, specifically legislative advocacy as most fairs are either state or county agencies.
Of the 16-member board, seven members represent the seven California geographic regions served by the association. Blair will represent the southern region that includes Imperial, Riverside, San Bernardino, San Diego, Orange, Los Angeles, Santa Barbara and Ventura counties.
Sixteen fairs are in Blair's region, including the Del Mar Fair, Los Angeles County Fair, National Orange Show and National Date Festival in Indio. The remaining board members are representatives from member fairs from the Pacific Northwest, the North-Central region (Idaho, Canada, Alaska, Minnesota, Indiana and Utah) and the South-Central region of the U.S.