The recent letter to the editor that painted all Imperial Valley businesses with the same brush titled, "Customer service in the Valley is horrible" is, generally speaking, factually inaccurate.
As a longtime continuous resident of the Valley, it is a fact that there has been an impressive increase in national business establishments in the past few years and the 21st century promises to change the landscape, business-wise in the Imperial Valley.
Regarding customer service, there is a long list of courteous, reliable, action-oriented Valley businesses that are customer- oriented. They understand and practice good customer relations, which is obvious to the most casual observer.
Treat yourself to a pleasant Valley experience and visit the Imperial Stores (just to name one of many). Courtesy and customer service is the hallmark. Select a major appliance and it's delivered and installed the next day. Place a special order and expeditious delivery is the norm.