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SDSU unveils new ‘greater connection' logo

September 28, 2001|By KELLY GRANT, Staff Writer

CALEXICO — San Diego State University-Imperial Valley campus unveiled its new logo Thursday, an emblem the university hopes both distinguishes the campus from the main location in San Diego and links the two more closely.

"It gives us a greater connection," explained campus Dean Khosrow Fatemi.

"The colors are SDSU colors," Fatemi said of the black and red color scheme. "The last one was not SDSU colors."

Building a strong connection between the San Diego and Imperial Valley campuses is important, Fatemi said. Courses offered here have the same quality and content as those on the main campus, he said. A degree earned in Calexico is the same degree earned in San Diego, Fatemi said.

"The more we can expand and elaborate on it the better," Fatemi said.

The logo is distinctively SDSU-IV, though.

"It's us. It's our building," Fatemi said of the architectural archway dominating the design.

The campus community provided input about what kind of logo would best fit the school. Three designs were presented and the one selected was chosen by the majority of people, Fatemi said.

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Staff Writer Kelly Grant can be reached at 337-3441.

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