He stopped talking and rang up a sale. A woman paid less than a dollar for two packages of novelty gum.
After she left, the store was empty.
No children oohed or ahhed over the flashing lights of a battery-powered robot or squealed for a Hello Kitty backpack.
If it was the "Old West" circa 1952 a tumbleweed would have been seen rumbling down First Street and the only business still open would be the saloon.
Across town at the Calexico Wal-Mart, the parking lot is "30 percent less full from what it used to be," according to Assistant Manager George Valdez.
When asked if the recent security measures on the border have affected business, he echoed Vice President Dick Cheney when he said "Big time."
Valdez said banning border-crossers who don't have new "laser cards" could exacerbate the problem. The new cards are imprinted with laser technology, according to the INS.
While business at Wal-Mart hasn't dropped 75 percent, Valdez said it is definitely off.
He said a number of ancillary businesses surrounding the Wal-Mart might close if stricter security measures continue. One of those ancillary businesses is Hometown Buffet on Cole Road.
Before the attacks, the restaurant and Wal-Mart were beacons for Mexicali-based border-crossers tourists who shopped for an hour and then had a leisurely lunch.
Recently Hometown Buffet has seen business drop by 30 percent as prospective customers have had to wait up to two hours in line to cross into Calexico.
Hometown Buffet manager Susan Valle said banning border-crossers without new cards would have "a big effect" on an already bad situation.
It will cause a ripple throughout Calexico and the Imperial Valley because the buffet's food orders are down and employees have seen their hours slashed.
"We're scheduling because of our projected guest counts and those counts have decreased by 30 percent," Valle said.
When asked what should be done to help local merchants, she said, "Calexico merchants need to get together and speak to INS and have a meeting.
"A lot of our employees are late to work because they can't get across. We were talking about that (Friday). The agents are standing around talking and taking their time while (border-crossers) have been in the line for an hour or an hour-and-a-half.
"I realize they have to do their job but I don't think there is a sense of urgency," Valle said.
Staff Writer Aaron Claverie can be reached at 337-3419 or email@example.com