Cattle Call Parade expected to draw huge crowd

October 26, 2001

BRAWLEY — The Chamber of Commerce here is expecting a larger-than-usual turnout for this year's Cattle Call Parade.

This year's parade theme is "Where's The Beef … Brawley," in honor of the beef plant being built by Brawley Beef LLC in the city.

The parade will start at 9:45 a.m. Nov. 10 at the intersection of Main Street and Western Avenue and head east.

This year's parade grand marshal is San Diego resident John "Jack" Helgren, potentate of Al Bahr Shrine. The Al Bahr Shrine is a national organization.


Brawley Chamber of Commerce office assistant Bianca Espinoza said about 15 booths already are registered. She said she hopes more will sign-up, and those wishing to have a booth at the parade have until Friday to submit an application.

Bleacher tickets for the parade are on sale at the chamber, 204 S. Imperial Ave., or by calling 344-3160.

The cost is $5 per seat. Seats are directly in front of City Hall.

This year's Cattle Call Parade sponsors are The Allen Group, Government Agencies Federal Credit Union, Alford Distributing, Imperial County Community & Economic Development, Golden 1 Credit Union, Kestutis Kuraitis, M.D. Ph.D., Mike Nicholas Photography, Rutter Media and EZ Labor.


BRAWLEY — Teams can still register to compete for prizes in the Brawley Chamber of Commerce's annual Chili Cook-off on Nov. 3 in Cattle Call Arena Park in Brawley.

The public also is invited to participate in the event that kicks off a week of events leading to the Cattle Call Parade on Nov. 10.

The gate opens for the Chili Cook-off at 9 a.m. The public can purchase a tasting bowl and a People's Choice award ballot for $1. Sampling starts at 10 a.m.

Teams interested in showing off their cooking prowess can get registration forms at the Brawley chamber, 204 S. Imperial Ave., or call 344-3160. The entry fee is $30.

"This is always a fun event and I think this year will be the best one yet," said Chili Cook-off chairwoman Natalie Greenwood-Schmidt. "This year we are sweetening the pot a little by increasing the prize money."

The first place team will win $1,000; $500 for second place; thirds place, $200; and $400 for fourth place. The best booth and showmanship winner will get $225 and the People's Choice winner will get $250.

This year's Chili Cook-off sponsors are Rutter Media, Pepsi-Cola Bottling Co., Del Norte Chevrolet, Debbie's Western & Graffik Graffiti, First American Title, Alford Distributing, Q-96/KROP and Desert & Ocean Mist Farms.


The 2001 Cattle Call Fiesta Cultura, sponsored by A&R Construction, Brawley Superior Furniture, Chicago Title, Development Design & Engineering, Johnny's Burrito and KUBO Radio Bilingue, will be staged Nov. 4.

The event will feature the finest traditional Mexican foods in a fiesta atmosphere, announced chairwoman Alma Benavides. The aroma of Mexican "antojitos" — fresh cooked tamales, menudo, pozole, tacos, nopalitos, carne asada and much more — will fill the air.

The Fiesta Cultura will start at 8 a.m. with a Mass celebration and food booths will be available. There will be entertainment throughout the day featuring dancers, music, piñatas and plenty of activities for children.

Those in attendance will have an opportunity to sample all the food. Prize money will awarded to the winners of the best salsa and best booth contests.

Entry forms for the contests can be obtained by contacting the Brawley Chamber of Commerce at 344-3160.

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