CALEXICO — HIV also affects women.
That's the message of a binational promotional campaign designed to warn Latino women of the threat of HIV.
The campaign was launched at a press conference Thursday in the rotunda of Calexico's City Hall.
Human immunodeficiency virus causes acquired immunodeficiency syndrome, known as AIDS.
For the women of Southern and Baja California, the main source of HIV is sexual contact with an HIV-infected man.
Women who use drugs can acquire the virus if needles and syringes are shared with an HIV-infected person.
The campaign materials exhibited Thursday include TV and radio spots and print advertising copy that explains in English and Spanish the ways women can acquire the virus and how they can avoid doing so.
The spots also include phone numbers for clinics on both sides of the border that offer free testing.
The campaign and testing are funded in part by grants from the California Wellness Foundation and the California Endowment in conjunction with the Imperial County Public Health Department and the binational Border Health Initiative of Project Concern International.