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Marketing manager named at ERCMC

October 29, 2001|STAFF REPORT

Deborah Kloman-Lichter has been named marketing manager for El Centro Regional Medical Center. Her appointment will be effective Monday, said David B. Selman, ECRMC's chief executive officer.

Kloman-Lichter, who at present operates a consulting service from her home in Palm Desert, previously held positions as vice president of business development for Sechrist Industries of Anaheim, a global supplier of hyperbaric and respiratory equipment. Between 1999 and 2000, she was responsible for a 25-percent cost reduction, the opening of six new centers, and a 44-percent gain nationwide in wound care volume.

She will be responsible at ECRMC for developing a long range strategic plan, separate from but complimentary to a comprehensive marketing plan promoting available services. The strategic plan will define a vision for the hospital's future and establish specific goals to achieve the vision.

Kloman-Lichter also has served as administrative director of business development for Desert Regional Medical Center in Palm Springs and the John F. Kennedy Memorial Hospital in Indio, director of business development for Chapman General Hospital and Coastal Community Hospital in Orange County; corporate planning and marketing administrator for the American-Healthcare Systems of San Diego, now Premier Health System, and marketing consultant for the Foresight Group, St. Joseph Health System, in Orange County.

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Kloman-Lichter holds a master's degree in business administration and a bachelor's degree in psychology from University of California, Irvine. She earned certification as a personal financial planner from the University of California, San Diego.

She is a past president of the Indio chapter of the American Heart Association and a board member of the Indio branch of the American Cancer Society. She also is a member of the Indio Chamber of Commerce, the economic development advisory committee of Indio, the junior league of the Palm Springs desert communities and the Western Coachella Valley partnership.

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