CALEXICO — A man dressed like a jack-o'-lantern jogged through racks of clothes and past a Sam Ellis Store clerk as reporters trailed.
A bemused clerk turned to a man standing beside her and asked, "What's all this?"
He shook his head and said, "No sé."
"This" was the first-ever "Pumpkin Run," a Halloween promotion sponsored by 10 downtown Calexico merchants.
After a week of passing out entry forms to anyone who asked for one, the merchants picked a winner Sunday.
After the winner was notified by phone, he was told the rules of the promotion — he would be given a half hour to spend $500 worth of $50 gift certificates at 10 different downtown stores.
The winner, Jesus Herrera of Mexicali, sent his 25-year-old son and his daughter over the border to collect his prizes.
At noon Wednesday, the son, Eric Herrera, was painted to look like a jack-o'-lantern and made to wear a big orange shirt and Halloween headband.