E.C.'s Phat Beat closes

At-las opens on East Side

November 21, 2001|By RUDY YNIGUEZ, Staff Writer

The closing of one downtown El Centro business has led to the opening of another business, but on the east side of town.

Tuesday was the last day of business for Phat Beat Records at 481 W. Main St.

Phat Beat owner Brian Cochran said he could not compete with retail chains.

"I'm going out of business because the music industry is changing," he said, adding there is too much product and wholesale prices to small retailers are higher than retail prices at large stores such as Costco. "They no longer give us the perks and benefits of buying as a small, independent store."

Cochran, who owned the record store for five years, also said that today's youth — the heart of his business — can find much of the music they want on the Internet and make their own compilations on their home computers cheaper than buying a compact disc from him.


Besides the music store, a youth drop-in center with skateboard park and video games was closed.

Despite the setback for the five-year Imperial Valley resident and community activist, Cochran opened At-las Bar-B-Que Restaurant two weeks ago at 199 E. Orange Ave. in El Centro.

"We have great hot links, sweet potato pie, peach cobbler; all those things from down South," he said, including gumbo, jumbalaya, dirty rice, macaroni and cheese, barbecue ribs, barbecue chicken, potato salad, cornbread and more. "All those things from black culture."

Phone orders can be made at 353-8505 and delivery is available.

>>Staff Writer Rudy Yniguez can be reached at 337-3440.

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