It's amazing how the impact of a first impression makes its mark, like sensational news typically found in tabloid publications. These articles are meant to sell papers, and whatever errors are present can be "corrected in the record" later to keep the publication out of court.
Even if the paper is apologetic in its retraction, it doesn't matter much because the first impression objective has been obtained. Accuracy not the goal, selling papers is.
Imperial Valley Press reporter Mario Renteria wrote a sensational, inaccurate article regarding my business that was very upsetting and potentially damaging to my business. Published Monday, it was titled, "Case Towing seeks contract with Calipatria."
Although by now Managing Editor Bret Kofford will have kindly printed a correction, I feel compelled to reiterate the corrections and further explain.