We've said it before, but it bears saying again as we enter this holiday season. Before you go over the hill to San Diego or drive through the desert to Yuma, take the time to visit local businesses and see what they have to offer — we are confident you will be happy you did.
By shopping locally you not only help yourself, you will benefit the entire Imperial Valley and that is no minor point. If the Valley is to grow, if it is to have more business development and prosperity, we need to show we can support the businesses we have.
Things may be even more difficult for those businesses than in recent years. People are reluctant to spend in these uncertain times of war, and with border checks more stringent than ever and long lines discouraging cross-border shoppers, we are doubly hit.
Local businesses have been deeply affected by the Sept. 11 terrorist attacks. Calexico has probably been affected the most, but businesses in El Centro have felt the sting as well.