After years of preaching, prodding and darn near begging, the message about drunken driving might finally be sinking in, at least here in the Imperial Valley.
Last weekend the Calexico police set up two driving-under-the-influence checkpoints in the city and after checking hundreds and hundreds of drivers, only arrested three for DUI.
This in a season in which many are more likely to imbibe. This on the last weekend before Christmas.
Calexico police were surprised by the lack of drunken drivers at the checkpoint. They were pleasantly surprised, actually.
There were more than three people under the influence in cars that passed through the checkpoint, according to police. They just weren't driving, thank goodness.
Sometimes it takes a long time for messages about people's own well-being to sink in. Look at the drive to get people to quit smoking for their own health. It took a long time before it started paying dividends in significant numbers of people giving up tobacco.