Fernandez said her and her boyfriend and co-owner, Santiago Sandoval, opened the store about a year ago in the former Brawley police station at 790 B St.
She said they only had one display case with various CDs when they opened. Little by little they expanded into more music and other items such as sports and low-rider car memorabilia.
"My customers were patient. We've had a lot of loyal customers, too many to name them all, but we appreciate their business," she added.
They moved into their new location on Main Street on Nov. 13, 2000.
Fernandez, a former office manager, now works full-time running the store with the help of store manager Junior Reyes. Reyes also has worked at the store since they first opened. Fernandez has another part-time worker, Jennifer Hernandez.
Fernandez said what distinguishes her store from other music stores in the Valley is her album release dates. New records are normally released on a Tuesday.
Fernandez said she always has the newly released albums on their release dates. Other stores stock the new CDs about a week later.
"When we opened the business I was skeptical," said Fernandez, "but I'm glad we did."
She said she and Sandoval are discussing the possibility of expanding to El Centro. She said all they are looking for is the right store in the right location at the right price.
But Fernandez and Sandoval are looking to do more than just sell records.
They are trying to bring to the Valley reggae artist Gregory Isaacs. Fernandez said Isaacs is touring the U.S. and Dawghouse is trying to book him. The store won't receive final word until Wednesday.
The store is designed to appeal to a wide spectrum of people.
"We're a friendly store. We can get along with everyone," she said.
"It's an expensive business but we try to keep it affordable for everyone," she added.
The store is open from 10 a.m. to 6 p.m. Mondays through Fridays, from 10 a.m. to 5 p.m. Saturdays and from 11 a.m. to 4 p.m. Sundays. The Sunday hours are temporary.
>> Staff Writer Mario Rentería can be reached at 337-3441.