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Carrows general manager wins BMW

March 11, 2002|STAFF REPORT

IRVINE — Two Coco's and Carrows restaurant managers are driving in style now that each has won a brand new BMW 325i in a company-sponsored challenge to increase guest counts.

The two BMW winners are Linda Boersma, general manager of Carrows Restaurant in El Centro and Sylvia Shih, general manager of Coco's Bakery Restaurant in Carpinteriaf. The winners were announced Feb. 28 at a company-wide general manager's conference held at the Disneyland Hotel.

The luxury-car winners developed the most creative and effective programs to increase guest visits during a yearlong, company-sponsored challenge introduced in March 2001 by David Devoy, president of Coco's and Carrows.

"When we proposed this challenge, we knew we had a lot of really creative, dedicated managers in place and were hopeful that they would stretch their creativity to the limits to come up with some great ways to increase guest counts," said Devoy. "They delivered everything we had hoped for and more. Whether by design or coincidence, each of the winning ideas featured broad-based programs steeped in community relations."

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An 11-year Carrows employee, Boersma set out to establish her Carrows as a trusted name in the community and to make her restaurant "the restaurant of choice" in El Centro.

She focused on becoming more involved in the community and participating in (and spearheading) community events. Activities included fund raisers for American Cancer Society ($2,000) and 9-11 disaster relief ($10,000). Boersma also adopted Martin Luther King Elementary School in El Centro and presented academic scholarships.

Headquartered in Irvine, Coco's and Carrows are regional full-service family restaurant chains with locations primarily concentrated in California. Coco's operates 176 U.S. restaurants and Carrows operates 140 restaurants.

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