The city of El Centro has a new logo.
A replacement was chosen because the former logo was trademarked by the El Centro Chamber of Commerce & Visitors Bureau and city staff thought it would be difficult to comply with the chamber's request that trademark information be included on city letterhead and business cards because of limited space.
The City Council voted unanimously Wednesday to adopt the new logo.
The new logo is circular. On the upper half of the circumference are the words, "City of El Centro." On the left side is an outline of California. Filling the bottom half and extending from the state outline to the right side are colors representing desert, water and agriculture. A sunburst, on the upper right side, with one ray points on the map where El Centro is located. In that location is a gold star. Partially wrapped around the bottom are the words, "Shining with opportunity." All of the writing and the sunburst are gold-colored. There are small words in black that say, "Incorporated 1908."