El Centro's happy sun has set.
That friendly, smiling sun with the jaunty hat and neckerchief inviting businesses, snowbirds and tourists alike to El Centro as the place "Where the sun spends the winter," may never rise again.
Originality be damned. The mundane is in. Uniqueness is out; the copycat philosophy of logos is in.
The sun man, with the obvious implication that El Centro is a friendly city, was the brainchild of the late Bill Duflock, secretary-manager of the chamber for nearly a half century. The sun man has been this community's emblem of recognition for nearly as long. It was unique to El Centro. It was El Centro's enviable identity to the nation. The slogan accompanying it, "Where the sun spends the winter," was equally appropriate.
Replacing the happy face offering a cool, friendly sun, is a logo that could represent almost any community in the sprawling Southwest. Its sun is not the least inviting; indeed, it is torrid, and torrid is hardly inviting.