It seems to us that the whole mess over use of the El Centro logo could have been solved simply.
When the El Centro Chamber of Commerce & Visitors Bureau insisted that the city of El Centro place disruptive acknowledgments in the longtime city/chamber logo, which the chamber had copyrighted, city officials simply should have said, "Fine, we won't give you money anymore."
The city is the chamber's main monetary benefactor, and it would have been hard to play hardball if the city took away the chamber's bat. City officials instead decided to let the chamber keep its bat and play softball instead.
Yes, city officials relented and commissioned a new city logo, thereby choosing to replace the venerable and popular "Sun Man" logo that is accompanied by the motto, "Where the sun spends the winter." The Sun Man, who will stay with the chamber, was created decades ago by Bill Duflock, the longtime El Centro chamber manager and one of the most popular men in the history of the Valley.