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IVEDC director, CEO pushes Valley as a market

May 18, 2002|By LAURA MITCHELL, Staff Writer

The Imperial Valley is making a push to lure business to the area and one of the people doing the most pushing is Louis Fuentes, executive director and chief executive officer of the Imperial Valley Economic Development Corp.

Fuentes went to Salt Lake City last week to market and promote the Valley at the Corenet Global trade show.

"There were a lot of important site selection consultants there. It gives you an idea of what they are looking for in relocating companies," Fuentes said.

The event was one of the most important venues for exposing the corporate real estate world to the investment opportunities in the Valley, he said.

Fuentes said he sat next to the vice president of Motorola on the way to the hotel.

"He was saying, ‘We have to pull out of California — it's getting too expensive,'" Fuentes said. "My question is — how can we counteract that?"

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One advantage — the Imperial Valley does not have the high cost of living most other areas of Southern California has, he said.

"When I talk to people from other areas and tell them that we have plenty of water, power and we're right along the border, they think we have a lot to offer. Experts in the field see that we have all this and see our potential," Fuentes said.

The next Corenet Global trade show will be in San Diego in November.

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