Dalia Rodriguez-McAuliffe, Owner, Fitness Oasis Health Club and Day Spa
504 W. Aten Road, Imperial, CA 92251
Tell us how you ended up in this line of work.
I have always felt that being fit and healthy should be a priority in everyone’s life. I recognized that many health clubs or gyms were intimidating to women. Therefore I decided to build a full-service health club and spa with a motivating and inviting atmosphere, friendly trainers, great customer service and a highly specialized workout environment designed for the unique needs of women.
Describe what your business does.
Fitness Oasis promotes health and wellness. I feel our main objective is to provide women the opportunity and encouragement to achieve their individual fitness goals. We help our members become successful participants in all fitness programs regardless of their level of ability.
Fitness Oasis provides motivating and varied activities that allow members to enjoy their workout while improving their health. Examples include an aerobic studio with classes such as Pilates, Zumba, yoga, weight training, step aerobics, cardio kickboxing and high-intensity interval training. A cycling studio, swimming pool and a fully equipped weight-training studio are also available. For those members who prefer one-on-one interaction, our personal training program is a great option.
Last but not least we have a wonderful day spa our members can enjoy. After their workout a member can enjoy a massage, manicure, pedicure or facial.
What do you most like and least like about your work?
What I like most about our business is the personal interaction I have with my members. It’s empowering and invigorating to be around people who believe health and wellness is very important. They have a very optimistic outlook on life. After all, if you have your health, you have everything.
I enjoy being a hands-on business owner but sometimes the number of hours you work a day (10-15) can be extremely demanding on your personal life.
What makes your business unique?
I believe our business is unique because we cater to the specific needs of women. Our classes, equipment, programs and services are structured to promote success in whatever fitness goals our ladies may have. We also have childcare services for our moms as well as workout programs for our seniors and teens. We strive to be all-inclusive in our efforts to assist our members in being successful in our club.
What advice do you have for someone who wants to open a business?
My advice would be to follow your heart. If you feel you have a great business idea do the appropriate research to determine need and viability. Also have additional capital on hand to assist you during the startup time. Believe in yourself and your product. Promote your product with enthusiasm. Be sure to provide great customer service and most importantly be honest, ethical and professional.
How do you give back to the local community?
Fitness Oasis gives back to the community by donating memberships as well as many of our services to charitable organizations. We also provide monetary contributions to schools and athletic organizations so they may purchase uniforms or equipment. We also try to make our memberships available to everyone by giving teen and senior discounts.
More about Rodriguez-McAuliffe
YEARS IN BUSINESS: 7
HOMETOWN: El Centro
FAMILY: My husband, Tony, and I have been married for 18 years. Tony is a retired Border Patrol agent. My daughter, Katy, is a senior at Central Union High School. My son, John, is an engineer with the IID and his wife, Analicia, is a substitute elementary school teacher.
HOBBIES: Exercising and reading
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